LE JOUETS LIBRES - In the wonderful woodland of free toys




























































Le Jouets Libres means literally "free toys" and it is right with the spirit of freedom that this cool toy French brand designs and produces natural, healthy and creative games for the children worldwide. Eco-friendly and modern, their strong and appealing graphic identity certainly differs and it just gives an incredibly boost to the wooden toy's look.  Not only their graphic has caught my attention but even the concept behind it:
- MODERN: they love fashion and design
- MOBILITY: they want the child to be able to play everywhere (thanks to the pouches bags in organic cotton to bring along)
- EMOTIONAL: they want to build a lasting link with the child by letting the child stick the stickers on wooden pieces
- FREE : they want the child to set its own game rules which helps in stimulating imagination and creativity in each kid.

RouleTaBille (above in picture) is just one of the many beautiful games that Le Jouets Libres stocks. See more here.

CONTENT PROPERTY OF WOWkdl
IMAGES C/O LE JOUETS LIBRES FRANCE.


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